How do you plan to stay on top of all your social media marketing tasks? From tasks like creating and publishing content to analytics and reporting, it can be quite overwhelming to think of all the jobs social media marketers have to handle daily.
Thankfully, many business social media management tools are available to help. These tools can restructure your workflows, help you to save some time, and even make sure your content gets the attention of the right audience at the right time.
Business Social Media Management Tools
1. Sprout Social
Sprout Social lets businesses of any size manage publishing, engagement, analytics, listening, and reviews—across Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and more (features vary by plan). Additionally, you can manage reviews from various sources such as Google My Business and Facebook.
Sprout also integrates with Shopify and Facebook Shops, allowing you to include product links and manage commerce workflows directly within Sprout; however, native product tagging on Instagram and Facebook must be completed on their respective platforms.
Trying to make your employees brand advocates, too? Their Employee Advocacy tool offers a curated feed of content for your employees to share across their social networks and magnify your business’s reach.
2. Brandwatch
Brandwatch is a cloud-based social media marketing and customer experience management solution that features various tools for engagement, publishing content, measuring, and customer data management.
They pride themselves on being an innovative social media management tool for any seller, whether a solopreneur or a digital agency. Touting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social media platforms.
They offer a Social Inbox feature with social monitoring and listening. Brandwatch includes Influence, an influencer discovery & CRM module across major platforms, yet they are a fully included tool that can serve businesses of any size. It offers users a content calendar that lets them plan, create, and schedule content in association with marketing teams.
3. Social Pilot
SocialPilot is an easy and straightforward social media management solution for beginners with a management tool. It offers AI-based content suggestions you can review and schedule; it doesn’t post automatically without setup.
SocialPilot provides in-depth analytics reports to create better strategies. From content performance and audience insights, users can recognize what audiences are engaging with and examine growth patterns to continue creating content.
4. Hootsuite
Hootsuite is the most admired social media management tool, and you will find it exists on most lists. They are renowned for content curation, organization, scheduling, monitoring, and RSS incorporation and have a remarkable reputation. Many teams start with Hootsuite and then scale to other services that might cater to their needs better.
But what is remarkable is the total size of Hootsuite, its marketing ability, and its educational Hootsuite Academy that helps you to learn social media marketing and lets you pay for certifications to provide the skills you need to be more successful.
Hootsuite social media management tool offers bulk scheduling, which means you can upload several posts simultaneously with client management support. Hootsuite supports automated posting, bulk scheduling via CSV, and Inbox 2.0 (unified inbox); it doesn’t include built-in influencer discovery.
5. Zoho Social
Zoho Social is an exclusive tool that boasts of being “built for every social media feed.” The app lets you start discussions, share reports, create team roles, and solicit feedback. This makes it easy to inform everyone on the team with your updates, strategies, and performance insights.
Besides the scheduling feature, the platform has optimized timing features similar to Sprout Social. Zoho Social also offers built-in Instagram scheduling, helping you to publish posts and offers optimized timing and direct Instagram Business publishing (API limits apply). You can repost permitted UGC when you have creator authorization.
6. Agorapulse
Agorapulse, similar to the many fully incorporated social media management platforms, contains all of the significant features of scheduling, a visual calendar, social inbox, analytics, team collaboration, and many more. It is one of the best business social media management tools that also offers a competitor analysis and allows boosted Facebook posts to capture your audience.
Regrettably, they provide competitor benchmarking and advanced analytics; influencer search is limited compared to dedicated influencer tools, so you can’t stalk your favorite industry pioneers. Regardless, Agorapulse has a trendy following of niche users that find this social media management software to meet their requirements.
Read More: 9 Ways To Use AI in Social Media
7. Loomly
It is a social media management tool developed for branding and content creation. Loomly isn’t a fully included solution compared to other social management tools. Loomly does provide a visual calendar and content suggestion feature to aid social media managers in their curating strategy.
It focuses on planning/creation and includes an Interactions hub to manage comments & messages; deep listening remains limited. There isn’t an influencer search option either, but many still think it is an option that might make an excellent choice for some solopreneurs and small businesses.
8. eClincher
eClincher brands itself as a social media management platform that underlines its commitment to 24/7 customer support. They focus on the suppleness of their team to continuously improve their tool for the requirements of their customers, to simplify and save time for users.
But what features does their tool provide? Like most options on this list, eClincher offers a cross-network social publishing tool and visual calendar, in addition to a dedicated messaging inbox and publishing queue. Moreover, it features brand monitoring across social media, news, blogs, and more, and sentiment analysis.
9. NapoleonCat
NapoleonCat is another social media management tool that allows users and teams to straighten out intricate workflows and simplify collaboration. Besides approving, publishing, and scheduling, users can color-code and envisage calendars.
Most likely, the most exclusive aspect of NapoleonCat is its marketing to aid e-commerce goals: posting specific product updates across profiles, managing customer queries and reviews, and tracking the results. NapoleonCat supports Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Google Business Profile, and TikTok (publishing plus organic/ads comment management).
Find The Best Social Media Management Tools For Your Brand
Social media has become an essential piece of any business today: customer service, competitive analysis, promotion, and sales. That only scratches the surface. Start searching for the best business social media management tools for your team’s requirements.
After reading through all the tools in our list, take some time to consider the best options before making a choice. Remember, you can test a free 30-day trial from Sprout Social to get a direct look at the automation, collaboration, reporting, and other features yourself.
