If your business doesn’t have a social media presence, you may miss out on major benefits for your brand. You can attract new customers & engage more closely through social media. Social media can be an incredibly cost-effective & personalized way of reaching your customers. People spend time on social media more than ever every day. Brands should go where the people are. To enable business owners to do so, some Best Social Media Platforms are adding new features to their platforms.
Best Social Media for Business
1. Facebook

Though Mark Zuckerberg has gotten into a lot of trouble over the last couple of years, there’s no denying that he created the best social media platform for business in today’s world. In its third quarter of 2021, Facebook was reported to have earned a whopping $21.4 billion & a total of $78.9 billion from the preceding 12 months.
Facebook has more than one billion users. So, it’s no surprise that it has become one of the main ways to find your target audience, create an email list, & get new customers. But there is more use for it.
It’s also an excellent platform to interact with your clients once you have attracted their attention. Many companies create private groups on the platform where existing customers can join, interact, place questions, & have a personalized experience with the organization.
2. Twitter
While Twitter is an excellent platform for short updates, engaging with customers & sharing links to blog posts, the platform isn’t perfect for all businesses. On Twitter, you can share short tweets (240 characters or less), videos, images, links, polls & more. It’s also easy to interact with your audience on this platform by tagging users in your posts and favourites & retweeting tweets.
You may skip this social media platform if you are a very visual business or don’t have a strong brand presence. Many companies prefer Twitter because they have an exclusive, on-brand presence they use to their benefit. Other companies use Twitter for business operations like handling customer service; active Twitter-using customers will seek out companies to express their concerns or offer feedback.
If you have exciting content & can alluringly voice that content, Twitter is an excellent choice for quickly spreading the word. Hashtags help to boost posts, & if a user with a significant number of followers retweets you, your post can go viral.
3. Instagram

Instagram is also exceptionally popular, with over 1.2 billion users as of 2022. From Instagram Live to Instagram Stories, there is no lack of Instagram business features that help brands promote & sell their services or products. Instagram is a visual platform for images & video posts. Therefore, it’s an outstanding tool for businesses with strong visual content to share. It’s also almost entirely mobile, with tools & services optimized for mobile devices.
More artistic users are likely to excel on Instagram, but most businesses can get an advantage from the platform & its vast user base if you target your actual audience. Your Instagram account manager should have a good eye for factors & some photography or video skills, making sure the photos & videos posted by your account are high quality & appealing.
4. LinkedIn.com
LinkedIn was one of the first modern social media sites which managed to attract a wide user base. It has become a networking tool absolutely for professionals & has revolutionized the way we search for, find, & get hired for jobs. It’s also quite a good platform for sharing content.
One thing to remember about LinkedIn is that you are more likely to find business partners than new customers unless your business is B2B (Business To Business).
While this is not an inflexible rule, people don’t usually go to LinkedIn for entertainment or shopping online. They go to learn more about their industry, track the activities of their professional contacts, & search for new career opportunities or job openings.
5. YouTube
YouTube is an excellent video-based platform. More than any of its contemporary competition (Instagram, Snapchat, TikTok), YouTube is one of the oldest platforms for sharing information via video. It now has 2 billion monthly users & has become a platform where people go not only for entertainment but to learn something new. That’s what makes it one of the Best Social Media Platforms for business.
With YouTube, you can launch a video channel & connect with your customers in an entirely different way than other social media platforms. You can create videos to support your text-based content (like blogs), visually show product features, or give personal press releases to your audience.
6. Pinterest
If your business comes within a creative industry of any type or caters more to tech-savvy people, then Pinterest is a social media platform you can use to your advantage. Pinterest boasts 291 million active users. Among those users, 81% are women, 93% of active users said they use Pinterest to plan for their purchases, & 87% said they had bought something because of Pinterest.
Food recipes, lifestyle articles, wedding themes, & dressing ideas are some of the top searches on Pinterest. So, if your business falls within any of those categories, you must utilize Pinterest as one of your social media platforms for business.
7. Reddit.com
Reddit is an interesting platform when talking about social media platforms. It’s not just about sharing & learning; it is more about connecting & engaging. The reason is simple: most Reddit groups have firm rules about what you may or may not post for commercial intentions.
Although, a lot of companies have found huge success by engaging on Reddit. All it needs is a little creativity, lots of communication, & an authentic desire to teach &/or learn.
8. Snapchat
Snapchat is an app that lets users send Snapchat (a photo or video) either straight to another user or their Snapchat Story.
But a Snapchat on a Story (like your business’ Story) is visible for up to 24 hours after publication unless you decide to delete it. If your target market mainly comprises the younger segment, Snapchat may be useful for your business. There are more than 340 million monthly active users and 200 million daily users on Snapchat. 71% of those users are under 34 years old. Particularly, almost half of its users are aged between 18-24.
Why Use Social Media for Business?
There are many reasons why you should use social media for business. Here are the top five advantages:
- Build Brand Awareness
- Connect With Customers
- Boost Your SEO (Search Engine Optimization)
- Grow Your Mailing List
- Earn More Revenue
You may wonder, “With all those advantages, why aren’t more people successfully using social media for business? Why can’t so many brands get it right?” The problem most businesses encounter isn’t whether or not to use social media, which is apparent these days. The real question is which is the Best Social Media Platforms and how that platform can particularly encourage growth.