Facebook, the biggest and most well-known social network, continues to be a powerful force in the ever-changing digital world of today. To fully use the platform’s potential, marketers need the appropriate tools and a smart strategy. Facebook marketing tools enable companies to increase their reach, optimize their efforts, and provide measurable outcomes.
Since the platform has been in use for so long, there are many options. Finding the “right” software may be a daunting task. However, these tools may greatly enhance your Facebook marketing plan, regardless of whether your goal is to increase brand recognition, encourage participation, or produce leads.
These technologies may help with cooperation, provide insightful information, and automate chores. This gives your team more time and money to devote to developing an effective Facebook strategy and engaging your audience.
Top Facebook Marketing Tools
1. SocialPilot
SocialPilot is one of the most powerful and user-friendly Facebook marketing tools available for managing Facebook campaigns effectively. Designed to streamline social media management, it allows users to handle multiple Facebook accounts seamlessly, making it an excellent choice for individuals, businesses, and marketing agencies alike.
From content creation and scheduling to automated posting, SocialPilot simplifies the entire process, saving users valuable time and effort. Its advanced features, such as analytics, team collaboration, and bulk scheduling, enable businesses to enhance their social media strategies while maintaining a consistent online presence.
Additionally, SocialPilot is known for its intuitive interface and affordability, making it accessible to startups, small businesses, and large enterprises. By leveraging SocialPilot, companies can optimize their Facebook marketing efforts with minimal hassle.
Features:
- Customizable Reports.
- Reporting/Analytics.
- Task Management.
- Channel Management.
- Campaign Planning.
- Automated Scheduling.
- Performance Metrics.
- Conversion Tracking.
- Multi-Campaign.
- Calendar Management and many more.
Price:
- Essentials: $30/month.
- Standard: $50/month.
- Premium: $100/month.
- Ultimate: $200/month.
2. Sprout Social
Sprout Social has earned its spot at the top of our list as one of the best Facebook marketing tools. With its many capabilities, Sprout is a complete social media management tool that helps companies with Facebook marketing and more.
Brands can simplify their Facebook analytics, customer support, and posting with our Facebook services. Sprout provides user-friendly tools for scheduling posts, creating ads, analyzing statistics, interacting with followers, and keeping an eye on brand mentions.
All of your social activities across linked accounts (think Instagram and Twitter) are consolidated in one location with our Smart Inbox, along with your Facebook messages, comments, and alerts. You may handle open messages that need a response by streamlining and consolidating your communications, which enables your team to collaborate and function as a cohesive one.
Similarly, our software allows you to plan and manage all of your social assets. This saves a ton of time and lessens the mess of switching between social applications. Remember to keep an eye on your Facebook statistics and data. You can determine if your plan is effective by looking at metrics like audience growth and post-specific performance.
Features:
- Social Media Monitoring.
- Social Media Integration.
- Negative Feedback Management.
- Dashboard.
- Data Visualization.
- Editorial Calendar.
- Performance Metrics.
- Response Management.
- Task Management.
- Competitive Analysis and many more.
Price:
- Standard: $249/user/month.
- Professional: $399/user/month.
- Advanced: $499/user/month.
3. Buffer
Buffer has shown itself to be a user-friendly and effective solution for Facebook content management. Users can easily keep a regular publishing schedule because of its user-friendly UI/UX, which makes scheduling posts a breeze. We discovered that the visual content calendar was quite helpful throughout our study since it gave us a clear picture of the articles we had planned, making it simple to make changes and plan strategically.
The platform’s analytics tool, which includes engagement measures like likes, comments, and shares, provides insightful information about post performance. Teams may improve their content strategy to better connect with the target audience by using this data-driven approach.
Users may manage several social accounts from a single dashboard thanks to Buffer’s connectivity options with other social media platforms, which simplifies the process. This guarantees a consistent social media presence across several platforms and greatly increases productivity. Because of its ease of use and efficiency, Buffer is a great tool for Facebook administration, helping to create a more structured and powerful social media strategy.
Features:
- Content Library.
- Alerts/Notifications.
- Calendar Management.
- Social Media Monitoring.
- Automated Scheduling.
- Reporting & Statistics.
- Performance Metrics.
- Reporting/Analytics.
- Social Promotion.
- Data Visualization and many more.
Price:
- Free plan available.
- Essentials: $6/month.
- Team: $12/month.
4. Facebook Creator Studio
Native Facebook marketing tools may work well for some companies. Facebook Creator Studio has many useful features, despite its detractors. For both Facebook and Instagram accounts, the platform gives marketers a location to plan content, manage social assets, and keep an eye on post performance.
Moreover, Creator Studio acts as a command center for your Facebook alerts and communications. There is no doubting Creator Studio’s usefulness as a free tool, despite its learning curve. An additional great perk is the built-in connectivity with Instagram and Meta’s advertising tools.
Track all of your published posts and the performance of your Facebook and Instagram content in one location. Locate performance patterns and highlights to assist companies in refining their content strategy. Through approval procedures and authorization capabilities, Creator Studio also makes it simple for businesses to work with agencies.
Features:
- Content Publishing Options.
- Collaboration Tools.
- Document Management.
Price: Free.
5. Agorapulse
Users found Agorapulse to be easy to use and effective. This one of the Facebook marketing tools provides a single dashboard for easy management of many Facebook pages. Brands seeking to acquire actionable information and simplify social media management can benefit from this all-in-one platform.
Agorapulse’s capacity to evaluate the success of both your brand and rivals is one of its main advantages. The platform facilitates data-driven decision-making by offering comprehensive, easily comprehensible reports that highlight what’s working and places for development. Even teams who are unfamiliar with social media platforms may use it because of its user-friendly layout.
Even though Agorapulse offers strong reporting and simplicity of use, its price plans could seem a little more expensive than those of rivals with comparable or more extensive feature sets, particularly following the recent rise. Still, it’s a solid option for companies interested in Facebook marketing that appreciate ease of use and useful data.
Features:
- Review Monitoring.
- Real-Time Monitoring.
- Customer Social Profiles.
- Multi-Channel Marketing.
- Multi-Channel Data Collection.
- Employee Advocacy.
- Activity Tracking.
- Trend Analysis.
- Keyword Tracking.
- Social Media Integration and many more.
Price:
- Standard: $69/user/month.
- Professional: $99/user/month.
- Advanced: $149/user/month.
6. Hootsuite
Hootsuite has shown itself to be a very useful tool for Facebook marketing campaign management. Post scheduling, audience engagement, and performance metrics analysis are all made easier by its user-friendly interface and extensive feature set. Users were amazed with the breadth and adaptability of Hootsuite’s advanced analytics, which provided insights beyond simple metrics and enabled us to confidently adjust our plans.
Efficiency is further increased by the platform’s ability to combine paid advertising campaigns and organic content management into a single dashboard. A seamless onboarding process is made possible by the platform’s vast resources and assistance, even if the wide feature set may provide a learning curve for new users.
All things considered, Hootsuite is a strong and flexible tool for maximizing Facebook marketing initiatives. Hootsuite is a good option for big companies looking to have a Facebook presence while being rather pricey.
Features:
- Calendar/Reminder System.
- Real-Time Analytics.
- Real-Time Editing.
- Real-Time Comparisons.
- Publish Scheduling.
- Progress Tracking.
- Predictive Analytics.
- Pre-Approved Content Library.
- Multi-Channel Communication.
- Media Library and many more.
Price:
- Professional: $99/month.
- Team: $249/month.
7. Canva
You can create beautiful content for your Facebook pages using Canva, an amazing design tool. Making Facebook posts, covers, advertising, articles, videos, logos, and much more is simple with this application. Users can create, plan, and publish content straight to Facebook, thanks to the connection with Canva’s Content Planner, which adds another level of simplicity.
The Brand Kit, which keeps typefaces, color schemes, and logos for every campaign in one place, is one of the most notable features. Teams may collaborate on designs concurrently and expedite approval processes using Canva’s equally excellent collaboration capabilities.
Canva is excellent at branding and design, but it lacks sophisticated Facebook analytics and post-boosting tools. But when it comes to helping companies create visually appealing, shareable material that encourages interaction on Facebook, it’s an unrivaled creative tool.
Features:
- CMS Integration.
- Pre-built Templates.
- Template Management.
- Content Management.
- Templates.
- Asset Library.
- Media Library.
- Label Designer.
- Text Editing.
- Search/Filter and many more.
Price:
- Free version available.
- Pro: $15/user/month.
- Team: $10/user/month.
8. ManyChat
Facebook Messenger is one of the best Facebook marketing tools for service providers and e-commerce companies that often respond to inquiries. One of the best examples of Facebook marketing tools designed to facilitate conversation marketing is ManyChat.
The software effortlessly incorporates advertisements into your Facebook Messenger strategy and streamlines the process of creating chatbots and communication processes. This procedure is additionally made simpler by its drag-and-drop capabilities, code-free design, and workflow conditions. While real-time communications cannot be replaced, bots enable your company to be “always on.”
Features:
- Third-Party Integrations.
- Multi-Channel Communication.
- For Sales/Marketing.
- Customer Segmentation.
- Chat/Messaging.
- Activity Dashboard.
- Proactive Chat.
- Pre-Configured Bot.
- Communication Management.
- Contact Management and many more.
Price: Starts from $15/month.
9. Meta Business Suite
The Meta Business Suite is a powerful toolbox for Facebook marketing campaign management that unifies key elements to optimize workflow. You can use this Facebook marketing tool to plan and produce organic posts, run ads across all of Meta’s apps, interact with users on Messenger, and monitor both your organic and sponsored performance.
The Insights and Analytics function offers easily available statistics on post reach, interaction, and audience demographics for performance monitoring, providing advertisers with a clear picture of what is and is not working.
Because of the well-integrated ad management tool, Facebook ad campaigns can be easily created and tracked without ever leaving the suite. Those who manage both paid and organic campaigns simultaneously may find this unified ad functionality useful. You may also create a Facebook Shop, which gives companies a simple method to advertise and sell directly on Facebook.
Although the platform covers the majority of Facebook marketing fundamentals, some more experienced users may want further assistance. For example, in comparison to specialist third-party solutions, analytics are comparatively simple and do not provide comprehensive information. The technology also has a high learning curve, and agencies working on various campaigns and huge enterprises may find it difficult to customize the dashboard.
Features:
- Live Chat.
- Chat/Messaging.
- Campaign Analytics.
- Campaign Management.
- Reporting/Analytics.
- Content Management.
- Social Media Monitoring.
- User Profiles.
- Group Management.
- Multi-Campaign and many more.
Price: Free.
Important Characteristics Of A Facebook Marketing Tool
The fact that 83% of social media users have a Facebook page should not be surprising, but you may be surprised to learn that 44% of those users engage with brand material on Facebook at least once per day. Therefore, take into account the following essential qualities that would help your team while assessing Facebook marketing tools:
Publishing and scheduling: Keeping a steady presence on Facebook requires the capacity to plan and post material ahead of time. Seek systems that enable a variety of material types, including static articles, videos, and reels, as well as flexible scheduling options and content calendars.
Engagement and community management: Creating a devoted Facebook community requires effective audience engagement. Select tools that provide capabilities for measuring audience interactions, replying to messages, and keeping an eye on comments.
Analytics and reporting: To gauge the effectiveness of your Facebook marketing campaigns, data-driven insights are essential. Choose systems that provide thorough Facebook reporting and analytics, including data like engagement, reach, and conversions.
Social listening: Keeping an eye on discussions about your company, sector, and rivals might provide insightful information for your Facebook marketing plan. To keep up with pertinent conversations and brand emotion, take into account solutions that provide social listening capabilities.
Advertising and campaign management: Seek out technologies that make managing ad campaigns easier if you want to launch sponsored advertising on Facebook. These capabilities include budgeting, performance monitoring, targeting, and ad production.
Inspiration and content production: Producing excellent, captivating material is essential for Facebook’s success. Examine resources that provide graphic design resources, content brainstorming tools, and current subject ideas.
Workflow and collaboration: Select technologies that make it easier for teams to collaborate while they are working together to agree on scheduling, messages, and brand assets. These platforms provide functions including shared content calendars, approval procedures, and task assignments.
In the end, the tool you choose will rely on your unique requirements and objectives. Think about things like your budget, the key features, the size of your staff, and the social sophistication of your brand. Are you a major corporation or a small one? Selecting the best tool for your company will be made easier if you know the answers to these questions.
FAQ
Q: How does company Facebook marketing operate?
A: Promoting a company using a Facebook business page and making use of its ad platform for both paid and organic advertising across different post kinds (such as images, videos, carousels, etc.) is known as Facebook marketing.
Q: Are the business tools on Facebook free?
A: Use Meta Tools to expand your small company for free. Use Facebook, Instagram, WhatsApp, and Messenger to communicate with your consumers and identify your audience.
Q: Does Facebook have marketing fees?
A: Facebook advertising prices are determined by a number of criteria, such as the quality, relevancy, targeting, and goal of your campaign. Enterprises often spend between $0.26 and $0.30 for each click, $1.01 and $3.00 for every 1000 impressions, $0.01 and $0.25 for each response, and $0.01 and $5.00 for each installation.
