Technology and data-driven decision-making have changed selling; thus, sales enablement is sometimes overlooked. Imagine a smooth sales funnel where each encounter with a client is not only a step but a leap toward achievement. Sales representatives who are equipped with the most up-to-date, relevant material, analytics, customer insights, and sales enablement tools can create unmatched customer experiences and sales strategies.
Here’s where the power of sales enablement solutions shines through, serving as success accelerators and helpful tools. When using sales enablement technologies, 65% of sales executives have exceeded their revenue goals. These tools are the foundation for efficiently finalizing agreements since they provide accurate context at crucial points, making them more than just supporting characters.
Popular Sales Enablement Tools
1. LevelEleven
LevelEleven is a sales management system with one of the sales enablement tools focused on activity management. It offers sales teams valuable insights into the key sales strategies and behavioral patterns that contribute to successful closures.
Tracking and analyzing daily sales activities enables teams to understand which tactics are most effective in driving performance. The platform provides real-time visibility into the progress of sales initiatives, allowing sales managers to adjust strategies quickly and optimize outcomes.
Seamlessly integrating with Salesforce, LevelEleven allows users to monitor every sales activity directly within the Salesforce ecosystem. This integration makes it easier to gather actionable data, refine sales processes, and ultimately improve overall sales performance. By leveraging these insights, businesses can enhance their sales team’s productivity and close more deals.
Features:
- Campaign Management.
- Incentive Management.
- Sales Activity Management.
- Sales Planning.
Price:
- Mini: $600/month.
- Standard: $1,250/month.
- Power: $3,000/month.
2. Membrain
Membrain is a comprehensive platform designed to enhance sales effectiveness, offering a suite of products that include Sales Team Enablement, Sales Process Execution, Sales Coach Enablement, and Strategy Optimization.
These tools work together to streamline and optimize the entire sales process, ensuring that sales teams operate at peak efficiency. Membrain helps sales representatives by providing essential resources such as training modules, content management, and automation tools, all aimed at fostering a more productive and efficient sales cycle.
The platform guides teams through every stage of the sales pipeline, ensuring that they have the knowledge, resources, and support needed to close deals effectively. With Membrain, organizations can empower their sales teams, refine their sales strategies, and ultimately drive greater success and revenue growth.
Features:
- API.
- Channel Management.
- Collaboration Tools.
- Content Delivery.
- Content Management.
- Customer Database.
- Field Sales Management.
- For Sales Teams/Organizations.
- Goal Management.
- Meeting Management.
- Opportunity Management.
- Performance Management.
- Performance Metrics and many more.
Price: Starting from $65/month.
3. Whatfix
Your sales representatives may learn in-app while working with Whatfix, a training and digital adoption platform (DAP) and one of the best sales enablement tools. Employees will probably get overwhelmed if your company employs programs with a lot of functionality, frequent upgrades, and features that are becoming outdated. It might also get tiresome to constantly change your training materials.
Due to the time gap between learning and application, sales representatives often forget the majority of what they have learned. You may use Whatfix, an end-to-end onboarding and training solution, to develop brief guides that provide staff members with clear information with the least amount of interruption to their daily tasks.
Since sales representatives can answer questions with contextual, just-in-time instruction, forgotten training will be a thing of the past. This facilitates their rapid Salesforce platform adaptation.
Features:
- Reporting & Statistics.
- Self-Service Portal.
- Content Management.
- Support Ticket Management.
- Customer Journey Mapping.
- Data Visualization.
- Learning Paths/Tracks.
- Task Management.
- Audience Targeting.
- Interactive Content and many more.
Price:
- Free plan available.
- Contact sales for detailed pricing.
4. Seismic
Seismic offers powerful sales enablement tools that combine worldwide version control and approval solutions with a centralized hub for managing all sales resources, data, and content. By providing sales teams with easy access to the most relevant, up-to-date information, Seismic ensures that every buyer engagement is supported with tailored content, maximizing sales productivity and improving overall performance.
Sales enablement technologies make it easier to find relevant materials quickly, but creating high-quality content is equally important. With Seismic’s instructional design software and content curation tools, your marketing team can efficiently develop engaging and impactful content that resonates with potential customers.
This content helps influence buyer decisions, positioning your organization as a compelling choice and ultimately driving sales success. By streamlining both content creation and access, Seismic optimizes the entire sales process.
Features:
- Gamification.
- For Sales Teams/Organizations.
- Knowledge Management.
- Employee Advocacy.
- Electronic Forms.
- Document Management.
- Document Capture.
- Discussions/Forums.
- Personalization.
- Customizable Templates and many more.
Price: Contact the sales team.
5. Highspot
Businesses may use Highspot’s AI-powered search, contextual training, application assistance, and guided selling to facilitate sales. Highspot’s Sales Content Management makes sure that any resource or solution sales representatives could want is readily available with its sophisticated filtering capabilities. Depending on the properties of the lead record, sales representatives have access to email templates and content.
Additionally, Highspot offers insightful suggestions for product-related materials that merchants may provide to potential customers, such as case studies and product overview decks. When contacting prospects, sales representatives may easily access this material in Gmail using Highspot’s Chrome extension, eliminating the need to go between their inbox and the location of the documentation.
Features:
- Workflow Management.
- Video Support.
- Self-Service Portal.
- Search/Filter.
- Reporting/Analytics.
- Mobile Access.
- Document Storage.
- Customizable Templates.
- Document Classification.
- Access Controls/Permission and many more.
Price: Starting from $14/month.
6. Showpad
Showpad is a powerful content management and one of the best sales enablement tools that helps sales representatives quickly find relevant materials at the right moment during buyer interactions. Despite marketers creating vast amounts of content, many sales reps face challenges in finding the right resources to share with prospects, with 65% of them reporting difficulty in accessing relevant information when needed.
Showpad addresses this problem by utilizing advanced machine learning and marketing criteria to recommend tailored content, making it easier for sales teams to access the most effective materials for each unique sales situation. By streamlining content discovery, Showpad ensures that sales representatives are equipped with the right resources to engage prospects effectively, ultimately enhancing their ability to close deals and drive sales success.
Features:
- Gamification.
- Third-Party Integrations.
- Customizable Reports.
- Content Library.
- Audience Targeting.
- Real-Time Notifications.
- Customizable Branding.
- Collaboration Tools.
- Video Support.
- Conversion Tracking and many more.
Price: Contact Showpad for custom pricing.
7. Hoopla
Hoopla is a dynamic sales enablement tool that allows managers to easily create leaderboards, tournaments, and competitions based on CRM data that aligns with key business objectives. By integrating data from customer relationship management (CRM) systems, Hoopla ensures that competitions are directly tied to the metrics that matter most for your sales team’s performance.
The platform makes it simple for managers to motivate and engage their teams, driving higher performance and increased sales by combining broadcast-quality video, real-time data analytics, and modern game mechanics.
These elements come together to create an interactive and engaging environment where sales teams are inspired to perform at their best. By gamifying sales processes, Hoopla fosters healthy competition, boosts morale, and ultimately enhances team productivity and success.
Features:
- Activity Tracking.
- Employee Recognition.
- Goal Management.
- Goal Setting/Tracking.
- API.
- Badge Management.
- Benchmarking.
- Contest Management.
- For Sales Teams/Organizations.
- Gamification and many more.
Price: Starts from $199/month/feature.
8. Outreach
Outreach is a comprehensive sales interaction platform designed to enhance communication and collaboration within sales teams by streamlining various aspects of the sales process. The primary goal of Outreach is to increase the frequency and effectiveness of meetings, improve engagement through email and phone interactions, and automate repetitive tasks intelligently.
By leveraging Outreach’s analytics and reporting features, sales representatives can gain valuable insights into the optimal times to reach out to or follow up with potential customers, ensuring a more targeted and efficient approach.
The platform also automates essential elements of the sales strategy, including meeting scheduling, follow-up reminders, and both inbound and outbound sales efforts. By simplifying these processes, Outreach enables sales teams to focus more on building relationships and closing deals, ultimately improving overall sales performance.
Features:
- Source Tracking.
- Sales Activity Management.
- Reporting & Statistics.
- Reminders.
- Interaction Tracking.
- Email Templates.
- Email Marketing.
- Communication Management.
- Activity Tracking.
- Activity Dashboard and many more.
Price: Contact Outreach.
9. Salesloft
Assuring consistency in your prospecting efforts, Salesloft is a sales enablement solution that assists teams in establishing an effective cadence management system. This application makes it easy to monitor and manage sales efforts by automatically recording activities in Salesforce.
The automation rules eliminate the need for human labor in repeated activities, such as sending follow-up emails regularly. Administrators may get important insights into the data being transferred by using the Sync record, which provides a real-time record of all actions, their status, and their results.
Features:
- Pipeline Management.
- Event-Triggered Actions.
- Archiving & Retention.
- Email Templates.
- Call List Management.
- Call Tagging.
- Sales Activity Management.
- Campaign Management.
- Interaction Tracking.
- Customer Database and many more.
Price: Pricing is based on features needed.
Why You Need Sales Enablement Tools
In today’s competitive business environment, sales teams are expected to be more efficient and effective than ever before. One of the best ways to ensure your team stays ahead of the curve is by leveraging sales enablement tools. These tools provide the resources, content, and data needed to streamline the sales process and optimize team performance.
Sales enablement tools offer several key benefits that can drive success. First, they help sales teams access the right content at the right time. Whether it’s training materials, product information, or case studies, these tools ensure that sales reps have everything they need to engage prospects effectively. By centralizing resources, sales enablement tools eliminate time wasted searching for content, allowing sales teams to focus on selling.
Second, they enhance communication and collaboration within teams. With built-in analytics and reporting capabilities, sales enablement platforms help managers track performance, identify areas for improvement, and make data-driven decisions. This real-time insight ensures that sales reps receive timely feedback and support, improving both individual and team performance.
Third, sales enablement tools automate routine tasks, such as scheduling follow-ups and managing emails. Automation frees up time for sales reps to focus on building relationships and closing deals.
In conclusion, sales enablement tools are essential for modern sales teams. They improve productivity, enhance collaboration, and ensure that sales reps have the right resources to engage prospects effectively. By investing in these tools, businesses can boost sales, optimize processes, and stay ahead in a competitive marketplace.
FAQ
Q: How can businesses teach their users with sales enablement?
A: Knowing what resources, tools, and training your sales representatives need to offer your product is essential to a successful sales enablement training program. You may then design training programs and courses that provide them with the information or abilities they need to sell more successfully.
Q: What makes inbound a crucial component of a successful sales enablement strategy?
A: Targeting bigger businesses is aided by inbound marketing, whilst smaller clients are better served by standard sales enablement strategies. Implementing sales enablement is only possible if your business is leveraging inbound strategies. An essential component of inbound strategies is sales enablement.
Q: Who is in charge of enabling sales?
A: By creating training, disseminating enablement best practices, and creating sales content, a sales enablement manager assists the sales team. The position often oversees technology as well, including sales enablement platforms, customer relationship management (CRM) systems, and content management systems (CMS).
