9 Hashtag Analytics Tools – Popular Tech World

Dr. Ankit Sharma, PhD

Hashtag Analytics Tools

Data about hashtag performance on social networks is known as hashtag analytics. This may apply to both generic and branded hashtags. The goal is to observe how using hashtags affects your social media postings’ discoverability and outcomes. Postings with hashtags may outperform those without. Alternatively, you may discover that your results are impacted by the quantity of hashtags you utilize. Their hashtag analytics tools come in handy.

Naturally, the hashtags you choose and how well they match the information you share will also have an impact on how people find your content. All of this information is compiled by the best hashtag analytics tools to help you develop, hone, and test your hashtag strategy.

Top Hashtag Analytics Tools

Hashtag Analytics Tools

1. Hootsuite Analytics

Trending hashtag breakdowns are one of Hootsuite Analytics’ competitive analysis services, which let you identify which hashtags are most effective in your particular area. You may examine hashtags in your competition group using the drop-down menu to determine which hashtags generated the most likes, shares, comments, reactions, and estimated engagement with this one of the top hashtag analytics tools.

Additionally, a list of popular hashtags will be shown for you to copy and paste. Alternatively, you may select Publish a post with hashtags to go directly to the composer, where the hashtag will already be configured.

Features:

  • Influencer Tracking.
  • KPI Monitoring.
  • Keyword Filtering.
  • Keyword Tracking.
  • Lead Engagement.
  • Live Chat.
  • Marketing Automation.
  • Media Library.
  • Mobile Access.
  • Mobile Alerts and many more.

Price:

  • Free plan available.
  • Team: $129/month.
  • Business: Starting @ $739/mo.
  • Enterprise: Contact sales for pricing.

2. Talkwalker

In addition to websites, blogs, and forums, Talkwalker offers hashtag tracking tools for Instagram, Facebook, Twitter, and other social media platforms. Important hashtag metrics like sentiment, reach, engagement, and brand mentions are revealed to you.

 Numerous graphical reporting options are available to assist you in determining which hashtags are most effective for your brands. You can access your data in the same program that you use to create your social media content by integrating Talkwalkers’ hashtag tracking tools with Hootsuite.

Features:

  • Dashboard.
  • Dashboard Creation.
  • Data Import/Export.
  • Data Source Connectors.
  • Data Visualization.
  • Email Alerts.
  • Engagement Tracking.
  • Filtering.
  • Hashtag Tracking.
  • Impact Measurement and many more.

Price:

  • Basic: $9,600/year.
  • Corporate and Enterprise: Contact sales.

3. Later

Later provides one of the best hashtag analytics tools if Instagram is your primary focus. With their tools, you can monitor and examine your hashtags to determine which ones generate the greatest reach, likes, comments, and saves. Note that this hashtag tracking tool is exclusive to Instagram. View the comparison between Hootsuite and Later.

Features:

  • Automated Publishing.
  • Automated Scheduling.
  • Calendar Management.
  • Content Library.
  • Content Management.
  • Data Import/Export.
  • Drag & Drop.
  • Engagement Tracking.
  • Image Library.
  • Multi-Account Management and many more.

Price:

  • Free version available.
  • Starter: $15/month.
  • Growth: $25/month.
  • Advanced: $40/month.

4. Social Champ

Social Champ is a feature-rich social media management solution that uses AI and strong automation to streamline your workflow. By forming groups and suggesting the most popular hashtags as soon as you start entering one in the content composer, it also offers some fantastic features to help you manage your hashtags.

In addition to the robust Social Inbox that enables cross-platform audience engagement, Social Champ offers a comprehensive analytics dashboard that allows you to evaluate the effectiveness of your social media accounts.

Features:

  • Data Visualization.
  • Engagement Tracking.
  • Filtering.
  • Multi-Account Management.
  • Performance Metrics.
  • Post Scheduling.
  • Real-Time Analytics.
  • Real-Time Data.
  • Real-Time Monitoring.
  • Real-Time Reporting and many more.

Price:

  • Free version and free trial available.
  • Champion: $29/month.
  • Business: $99/month.
  • Agency: Custom Pricing.

5. Brand24

Brand24 is a social media monitoring tool and one of the prominent hashtag analytics tools that keeps tabs on and examines mentions of your specific hashtags on a variety of blogs, websites, forums, and social media platforms.

The information is collected and shown in an easily understood chart that allows you to see not only how well your hashtags are doing but also which influencers have been mentioning your business.

Features:

  • Hashtag Tracking.
  • Impact Measurement.
  • Influencer Discovery.
  • Influencer Tracking.
  • Keyword Tracking.
  • Mobile Alerts.
  • Monitoring.
  • Multi-Channel Data Collection.
  • Press Monitoring.
  • Project Management and many more.

Price:

  • Free trial available.
  • Individual: $79/month.
  • Team: $149/month.
  • Pro: $199/month.

6. RiteTag

RiteTag is one of the best hashtag analytics tools that lets users see which hashtags they should use to maximize the discoverability of their content. It displays the most popular accounts that utilize the trending hashtags and rates the hashtags you use as excellent, decent, underused, or overused.

Anyone may utilize this straightforward and self-explanatory tool. The only issue is that, similar to other free and inexpensive hashtag analytics tools, it mostly focuses on displaying how often a certain hashtag is used rather than delving into specific metrics.

Features:

  • Hashtag Suggestions for Texts.
  • Hashtag Suggestions for Images.
  • Tag Sets.
  • Hashtag Audit.
  • Hashtag Optimize.
  • Hashtag Scanner.

Price:

  • Free version available.
  • Pro: $25/month.
  • Unlimited: $99/month.

7. Vaizle

For companies trying to increase their social media reach and engagement, Vaizle’s hashtag analytics tool is a great tool. Users may use the tool to determine which hashtags are best for their company by analyzing how well they perform on Instagram and Twitter. Users may watch hashtag use frequency and popularity, keep an eye on interaction rates, and spot trending hashtags in real time using Vaizle’s hashtag analytics.

Businesses may use this information to improve their content, modify their social media strategy, and increase their target audience’s reach and engagement. The hashtag analytics tool from Vaizle is easy to use, straightforward, and offers useful information for companies trying to increase their social media presence.

Features:

  • Customizable Reports,
  • Data Visualization.
  • Social Media Integration.
  • Benchmarking.
  • Campaign Analytics.
  • Charting.
  • Commenting/Notes.
  • Real-Time Analytics.
  • Real-Time Monitoring.
  • Social Media Monitoring.
  • Social Performance Management.
  • Trend Analysis.
  • Visual Analytics.

Price:

  • Essentials: $29/month.
  • Growth: $69/month.
  • Pro: $169/month.

8. Mention

Mention was developed to assist companies in understanding their online presence by enabling consumers to follow brands, rivals, and/or industry trends. The platform outputs the collected data in reports that are easily comprehensible and encompass information that is accessible in more than 40 languages.

Mention lets you follow people and their actions in addition to keeping an eye on hashtags and mentions on several platforms. This might assist you in identifying possible influencers to expand your audience.

Features:

  • Hashtag Tracking.
  • Image Library.
  • Influencer Tracking.
  • Keyword Filtering.
  • Keyword Tracking.
  • Media Monitoring.
  • Monitoring.
  • Multi-Account Management.
  • Multi-Channel Management.
  • Performance Metrics and many more.

Price:

  • Free trial available.
  • Pricing starts at $41/month.

9. Pixlee

Although Pixlee is mostly recognized as a platform for user-generated content and influencers, it also provides useful hashtag statistics. Weekly updates on hashtag statistics are provided by its free Instagram Analytics tool, which also analyzes user-generated and original material. Additionally, it provides social listening tools that let you track brand-related discussions and find influencers.

Features:

  • Hashtag Tracking.
  • Campaign Management.
  • Categorization/Grouping.
  • Commenting/Notes.
  • Content Management.
  • Conversion Tracking.
  • Customizable Reports.
  • Monitoring.
  • Multi-Channel Campaigns.
  • Publish Scheduling and many more.

Price: Contact sales for detailed pricing.

How Can I Choose The Best Tool For Tracking Hashtags?

Let’s examine the factors to take into account while choosing hashtag analytics tools. First, see what platforms the tool is compatible with. The social networks you use most often (think Instagram or X) should be covered by even free solutions. Next, examine the information it offers. The top listening aids provide:

  • Monitoring in real-time to identify patterns as they emerge.
  • Historical information to evaluate previous results.
  • Alerts for hashtag mentions in real-time.
  • Other hashtag statistics and engagement metrics.
  • Features for reporting.

Keep in mind that free tools often offer fewer features than premium ones. They may include daily search restrictions, limit the number of hashtags you can monitor, or provide less thorough data. But when you’re just getting started, they’re a terrific place to start.

They may assist in directing your approach and provide you with insightful information on hashtag performance. Additionally, some programs provide sophisticated capabilities even with free subscriptions.

FAQ

Q: How can the effectiveness of hashtags be measured?

A: It is the quantity of distinct social media users who have come across material using a certain hashtag. Therefore, your hashtag might reach a wider audience the more posts and comments it appears in. You can determine if your hashtag successfully reaches the intended audience and how prominent it is by tracking reach.

Q: How often did a hashtag get used?

A: By searching for a hashtag on different social media sites like Instagram, Twitter, or Facebook, you can find out how many times it has been used. The majority of platforms will display both the most recent posts that utilize the hashtag and the total number of posts that have used it.

Q: How does the hashtag algorithm operate?

A: It will be simpler for individuals to locate and interact with information related to your hashtag if it gains popularity and other users begin using it in their posts. You may raise the likelihood that your hashtag will become popular by adhering to certain guidelines, such as making it memorable, relevant, and simple to spell.

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