9 Landing Page Builders To Increase Conversions

Dr. Ankit Sharma, PhD

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Landing Page Builders

Simple websites alone are not landing pages. They are single-page websites with a particular objective, such as advertising your goods or encouraging users to subscribe to your newsletter. They resemble an interactive online business card or flier for you or your company. Landing pages, in particular, are a terrific method to target various consumer categories with relevant content. Landing Page Builders can help you to make one.

If you utilize the Best Landing Page Software & have things like your advertising photos prepared, creating a whole website might be a time-consuming process, but developing a superb landing page can be quick & simple. You may do it quickly using one of these Landing Page Builders.

Some Top-Rated Landing Page Builders

1. Unbounce

For traffic optimization, Unbounce is unrivaled. Conversion rate optimization is the subject of several elements. There are also over 100 & 25 ready-made responsive templates available. With Unbounce, setting up many landing page variations to test their effectiveness is simple. However, the AI-powered tool dubbed Smart Traffic is one of Unbounce’s most potent offerings.

To send visitors to the variation of the landing page that converts best, Smart visitors use dynamic visitor characteristics. Numerous characteristics, including user location, device kind, & demographics, are included in the algorithm.

For users to send an email that can link to their preferred email platform, Unbounce also offers sticky banners & opt-in email popups. A handy tool called dynamic text substitution is also available if you are using paid traffic.

2. Carrd

The majority of Carrd’s main features are available for free, making it one of the greatest Landing Page Builders available. Even without an account, you may begin creating pages. Simply visit the Carrd website, choose a theme, & begin. You’ll need to join up when you’re ready to save or publish your website.

Starting up with Carrd is quite simple. Most editing applications are easy to use. When you click an image block, a sidebar with space for adding a new picture, alt text, & links appears. However, it does enable Markdown formatting as a simple method to customize your writing.

Editing text is a little perplexing because you can’t modify it inline—again, you click the text and then edit it in the sidebar. It takes some getting used to, but considering how simple the rest of the program is, it’s not a big obstacle.

The layout restrictions of Carrd’s themes are one of its advantages. Images cannot be randomly strewn across the page; instead, they must be contained inside columns so that items appear side by side. Most of the time, blocks of your material are displayed one after another. You have a headline, some content, a picture, & a contact form after that.

3. ClickFunnels

With the use of customized landing pages, ClickFunnels focuses on the full funnel experience. With ClickFunnels, building landing pages that emphasize upselling, cross-selling, & down-selling is simple.

The quantity of sales-focused features, pre-made landing page funnels, & training offered to marketers serve as ClickFunnels’ main points of uniqueness.

An extremely skilled direct-response marketer named Russell Brunson built ClickFunnels. Russell developed a landing page builder that is simple to use and quite flexible & can generate sales leads.

4. ConvertKit

ConvertKit is the Best Landing Page Software if you want to begin an email newsletter using a landing page. Although it will function just as well for anybody trying to develop an email list, it is intended for writers, bloggers, YouTubers, artists, & other producers who want to monetize what they do.

Go to Landing Pages & Forms and select Create New to get started. Select a basic template from the more than 50 available, then edit it with your copy & pictures.

To add extra components, such as a countdown clock, a feed of your previous newsletters, a product that people can purchase, or anything similar, click on any element & then click the plus symbol that appears beneath it.

Once you’re finished, you can publish using the default.ck.page domain. However, it’s recommended that you set up a custom one instead.

5. Swipe Pages

Swipe Pages provides one of the good Landing Page Builders, much like all the other applications mentioned. You begin with a template, adapt it to your requirements using a simple drag-and-drop builder, and then nudge visitors in the direction of your CTA—whether it’s subscribing to a newsletter or making a purchase.

It has all the capabilities one can anticipate from a top landing page creation software, including A/B testing, dynamic text substitution, & more, on higher plans. Swipe Pages, however, belong to a distinct class of mobile landing pages.

For visitors using smartphones & tablets, Swipe Pages lets you build mobile slides that can be swiped around like an app. They essentially swipe their way through something more akin to an Instagram post rather than needing to scroll down a page.

When using a mobile device, it’s a lot more natural to interact with landing pages (Swipe Pages also provides support for Google AMP-hosted landing pages that directly target Google Ad traffic).

6. Wix

Millions of people use it globally for a reason. Building attractive websites & landing pages on the Wix platform is simple to get started with. Wix’s extremely user-friendly drag-and-drop user interface also makes it the platform with the lowest learning curve on the list.

The nicest thing about Wix is that it is completely free, making it the perfect choice for novices who want to try something without paying first.

Over 50 payment methods are included in Wix as well. Additionally, if you are concentrating on e-commerce, you may construct e-commerce landing pages to advertise special offers & highlight new goods. In order to improve user experience & raise conversion rates, Wix also provides heatmaps.

7. Divi

Because Divi is a WordPress theme, creating a landing page is easy. Elegant Themes created the Divi page builder. A large selection of premium templates, effective content editing tools, a plugin, & Divi Leads, a split-testing optimization tool, are all provided by Divi.

Although creating landing pages is important, iterative testing will improve your chances of success. One recent test by Groove, for instance, saw a 100% boost in landing page conversions. With Divi Leads, creating and testing can be done quickly & easily.

8. Leadpages

Want a launch page where potential customers can find out about & purchase your goods all in one place? You may use Leadpages’ features to accomplish both. Starting with a template, you may alter anything on the landing page by clicking on it. The remainder of the page will gradually fade away while you work on the selected item.

You can rapidly modify how things seem since each item has a few settings in a floating panel next to it. It was one editor to use, especially if you need to learn a lot about coding. Use your imagination while using the widgets & page settings on the left sidebar to add movies, photos, forms, & other things.

If you own a restaurant or arrange your time using Calendly, you may even include an OpenTable booking form on your website. You may insert pre-styled content blocks, such as a “about” section, plan pricing, or a prominent call to action, from the Sections menu. It’s quite helpful if you already have an idea of how you want your website to appear but need the tools to make it simple.

9. Instapage

Instapage, one of the Best Landing Page Software, offers highly configurable capabilities for building landing pages. Additionally, it provides 80 premium templates. The drag-and-drop landing page builder has strong features that allow you to create a landing page from scratch or modify one of the eighty templates, such as:

  • Builder of forms.
  • Widgets that can be customized.
  • Integration possibilities.

Another useful component of Instapage is Instablocks. With the aid of Instablocks, you can build reusable landing page components that you can import into any of your prior landing pages.

The Instablocks functionality will help agencies clear up bandwidth if they need to generate several landing pages for customers. Further aiding conversion rate optimization are heat maps & A/B testing.

Which One You Should Use— a Landing Page Builder or a Website Builder?

If all you want to do is create a simple landing page with a call to action, Landing Page Builders are a terrific resource. However, you’re better off creating your website—even if it’s only a single page at first—if you know you’ll want to extend it to a complete website or perhaps an online store in the near future.

A full website can be less expensive if you aren’t using the marketing aspects of Carrd & landing page makers, which can have fairly high monthly costs.

There are several excellent website builder alternatives available, ranging from the more DIY-focused, such as a self-hosted WordPress install, to the quick & simple template-based solutions that are quite similar to landing page builders.

FAQ

Q: Can I use Landing Page Builders for free?

A: Most of the options mentioned here offer a free version or free plan.

Q: Do I need coding knowledge to create a landing page?

A: Most of these builders come with an easy-to-use editor. You don’t need to know coding to use them.

Q: What are CTA buttons?

A: The call-to-action (CTA) buttons you employ on your website & landing pages direct visitors to your conversion objective. For the user to do the action you want them to take, they must click on this area of the landing page.

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