Word-of-mouth advertising has a whole new meaning, thanks to Facebook. The Facebook reviews function is one of the most notable examples of this. Facebook reviews are really valuable. They have an 80% influence on customers’ decisions. They also account for a significant 19% of consumer reviews. The issue remains; nevertheless, what are the ways to get more Facebook reviews?
Facebook reviews are just as powerful in the realm of digital word-of-mouth marketing as Google reviews. They have the power to persuade prospective clients to visit your Facebook business page; they’re like the suggestion from your closest buddy in current times. However, obtaining such evaluations isn’t always simple. How can you get contented clients to express their opinions?
Tips For Getting More Facebook Reviews
1. Encourage Check-Ins of Customers
Encouraging customer check-ins is one of the ways to get more Facebook reviews. Facebook will add a location mark to your post when you check in, marking the location. The intriguing aspect, however, is that Facebook reminds users to score or review this page following check-ins. It has to be a fantastic method for getting more Facebook reviews without ever requesting them.
If the customer had checked in, they would very surely give you a 5-star rating or write a favorable review because, after all, why would they have checked in if they hadn’t had a good experience?
Asking someone to check in is usually easier than asking them to evaluate. Do not hesitate to inquire if you would like to see more evaluations on your Facebook page! For instance, if you are a restaurant owner, one of your marketing strategies may be to allow customers to check in while providing the Wi-Fi code. Alternatively, if you are throwing an event, just request the attendee’s check-in or indicate so on their tickets.
Enabling check-ins on your corporate page is essential. After logging in, go to your Facebook page and click the edit page info button up top. Under the location section, there will be a box next to customers visiting my firm at my street address. Enable it and save the modifications.
2. Use Direct Messages
Remember, no review, no asking! Asking is not harmful. For sending communications to clients, Facebook Messenger, email, and SMS are all great choices.
SMS: Mobile devices are used to publish the majority of the reviews. You may use mobile technology to boost Facebook page reviews by asking customers to submit a review by SMS. Just say “Thank you,” let them know that you appreciate their feedback, provide them a link to your Facebook page, and request that they leave a review.
Email: One very effective way to improve Facebook page reviews is to send email invites to both current and potential consumers to evaluate your page. You may evaluate client satisfaction and retention by sending out email requests for evaluations. You can also determine which customers are more likely to recommend your business to others than not. Personalize it, address it with their name and last name, and don’t forget to include a link to your Facebook profile.
FB Messenger: Naturally, those who use Facebook have a messenger. A natural way to obtain feedback is to use a Facebook Messenger chatbot to request a review on Facebook.
3. Thank Your Customers For Kind Reviews
Thanking your customers is an answer to how to get more Facebook reviews. One of the easiest ways to increase the number of reviews you get is to address the suggestions you receive. You engage in dialogue with your clients when you reply to their suggestions. You convey your gratitude for their referral and your interest in their expertise. You’ll establish rapport with your clients and demonstrate your appreciation for them as unique people.
Viewing these exchanges on your Facebook page will inspire people to get in touch with your company and make suggestions of their own. Express gratitude to the individual for their advice, even if it is unfavorable, and accept responsibility for any mistakes that were made. Consider how you can address their issues and recommendations, and let them know what steps you intend to take to make things better or find a solution.
4. Use Prominent CTAs
Never hesitate to request suggestions. You may ask for feedback since your consumers will realize that you are interested in learning about their experience and how you can improve it. Including calls to action (CTAs) in your content that are particular to recommendations is the best approach to ask.
When developing material for reviews, let your consumers know that you would welcome a review. Businesses should be clear and honest about what they anticipate from their audience when they ask for reviews. To get individuals to share their experiences with you, you might utilize a call to action such as “Share your experience with us!”
Remember to put a Facebook page link on your website. Your clients will find it simple to provide insightful comments on their interactions with your business. If customers can readily locate prior suggestions, they are more inclined to share their experience.
Furthermore, rather than leaving reviews, your consumers could sometimes write comments regarding their interactions with your company. You have a great chance to thank your consumers via these comments and request that they use that information in a review for the benefit of other customers.
5. Respond To Your Customers
Reacting to all reviews—positive and negative—requires communicating with clients and is one of the ways to get more Facebook reviews. You can reply to each review by leaving a comment. Additionally, it demonstrates your active use of social media and the value placed on client feedback.
Simply say “Thank you” and let them know how much you appreciate their time in leaving a positive review. This acknowledgment and expression of gratitude could even inspire other people to write reviews.
You don’t need to be concerned about negative reviews. Everyone receives unfavorable feedback. Negative reviews shouldn’t be attempted to be removed unless they break any rules or privacy laws. Take constructive criticism well and respond appropriately. Negative reviews may even strengthen your profile by showcasing your involvement, providing more details, and demonstrating to potential customers that you can firmly address issues.
6. Encourage Honest Reviews
Obtaining your first ten reviews ought to be easy. Therefore, to boost your confidence, ask relatives who have previously visited your establishment for an unbiased assessment. This is a simple method to collect Facebook reviews, begin going, and get some momentum.
Facebook Reviews have the advantage that every review has a cascading impact and is visible to the reviewer’s audience on the platform. When your next of kin has given you ten or so positive ratings, it’s time to expand your search a little.
7. Embed Favorite Reviews
Customers are encouraged to connect and publish their evaluations when they see you highlighting great remarks online. By adding Facebook reviews to your website, you have yet another way to communicate that you appreciate customer feedback. Customer reviews outperform all other forms of promotion in terms of increasing your website’s exposure.
To integrate a review, just go to the Facebook review area, choose the desired review, click “embed,” copy the code, and paste it into your website.
8. Utilize Unfavorable Reviews To Gain Clients
Even negative reviews can be an answer to how to get more Facebook reviews. Although receiving negative reviews may be incredibly discouraging, they can also be a useful tool for increasing reviews and enhancing your offerings. When a client leaves a bad review, they expect you to take the time to understand and address their concerns. Make sure you recognize the problems that the consumer is experiencing and work to find a quick solution.
Customers are often more than happy to amend their prior review(s) if the company responds to a problem promptly and appropriately. Additionally, it demonstrates to prospective clients your concern for them and your commitment to providing them with the best possible service.
9. Ask Current & Former Employees For Reviews
Some of your finest clients may be right there in plain sight. Ask your staff to write a review of your company if you haven’t already. Whether you like it or not, their employment is dependent on your company’s success. Though you may choose not to bring it up when requesting reviews.
To increase employee happiness, it’s time to make some more significant adjustments if you believe that they won’t be writing you a positive review. You’re halfway to 100 Facebook reviews in no time at all.
The finest occupations are those that are summertime. The risks are often modest, whether you work as a temporary office administrator or a golf caddie. And when summer breaks, students return to school without worrying about job pathways or promotions.
Temporary and former workers are a great audience for business owners to invite to evaluate their companies. It seems logical that your attention should be on the workers who departed amicably. However, if you’ve been in operation for a few years, recruiting a dozen or so staff members to promote your company shouldn’t be too difficult.
Facebook Reviews’ Effects On Businesses
Finding ways to get more Facebook reviews & getting Facebook likes affects how your audience sees your company. People’s perceptions of your company will be more impartial and genuine the more positive reviews you have.
Additionally, consumers look to the advice and experiences of others when choosing a company to do business with because they want to do business with individuals they can trust. Reviews, therefore, have a significant impact on consumers’ purchase decisions.
Getting and keeping reviews on your profile is a necessary investment if you want to leave a good impression on your audience. Facebook reviews are important for your company because:
- Customers trust online reviews 12 times more than product descriptions.
- 92% of customers research businesses online by reading reviews.
- Eighty percent of shoppers believe that reading internet reviews has affected their decision to buy.
Additionally, every time someone discusses you on Facebook, you’ll get authority and social mentions since the social media network has recommendation mechanisms integrated into it.
FAQ
Q: Are Facebook reviews beneficial to your company?
A: How else can these strong recommendations help your company grow? When a customer leaves a review on Facebook, it appears on your business page. The primary advantage of obtaining a Facebook recommendation for your company is that it will be visible to the reviewer’s entire network.
Q: Why are reviews necessary for businesses?
A: Reviews play a critical role in determining whether or not someone purchases your product or utilizes your service. Consumers are curious about the benefits and drawbacks of doing business with you. They can decide intelligently whether to pick your company by reading reviews. Your audience is interested in past experiences.
Q: Can a company delete a review on Facebook?
A: You have the option to go back and change or remove your Facebook reviews at any moment. While businesses are unable to modify reviews, they may report them if they feel that they violate our community standards, just like any other Facebook user.
