Knowing and putting into practice ways to get more views on Facebook video advice may make all the difference when it comes to Facebook marketing tactics. One of the best marketing strategies is video marketing. Indeed, according to 51% of marketers, video content has the highest return on investment.
Businesses use video marketing to produce videos that they post on YouTube, Facebook, Instagram, and their website, among other platforms. The film may be used to sell services, highlight a product, or just provide information.
It’s crucial to realize, however, that just because you make a video and post it online, it doesn’t guarantee that anybody will view it, particularly on Facebook. Facebook has a lot going on, so if you don’t capture your audience’s interest, they could just keep scrolling.
Therefore, it’s crucial to figure out how to encourage your clients to watch the whole video if you’re going to invest the time and money to make it. In light of this, here are some Facebook video tips and methods that will increase the likelihood that viewers will interact with your material.
Tips To Get More Views on a Facebook Video
1. Examine The Competition
The new metrics, including quality ranking, will replace Facebook’s opaque relevance score, which is effectively a more muddled version of Google’s Quality Score. As the name suggests, quality ranking compares your ad’s quality to that of the other ads vying for the same audience. In contrast to the other competitors vying for the same audience, we reiterate.
Two benefits come with achieving a high-quality ranking:
- Your ad is presented more often and more favorably than those of your rivals.
- You get a discount on impressions and optimization events. In the context of a video views campaign, obtaining a high-quality rating translates into more views at a reduced cost.
As for the ways to get more views, you are aware of your rivals. Investigate a little. See what their video advertisements are doing. Do it better after that. Just be careful not to copy anything.
2. Give Users An Incentive To Come Back
Facebook reveals a change to their algorithm for prioritizing videos that specifically gives loyalty more weight among the important criteria. In their own words, when we provide videos to users in their News Feed, intent and repeat viewing are crucial considerations. In the future, we will give films that viewers actively seek out and return to each week greater weight when rating them.
Facebook looks for factors to gauge how devoted your audience is: how often individuals watch your material, how often they search for it, and how frequently they actively like and share it. The arithmetic is straightforward: your organic video content will rank higher if your viewers are more devoted, and you will get more video views if your organic video content ranks higher.
3. Keep It Short
The answer to how to get more views is that Facebook users often like information that is brief. The probability that viewers will watch your video through to the end is increased when you keep it brief and direct. Similarly, don’t make your video too lengthy. If your video is an hour long, very few people will stay on Facebook to watch it through to the finish, even if you establish a brisk pace.
According to studies, the majority of Facebook users begin to lose interest around the two-minute point. Therefore, it’s crucial to try to keep your films under that length. If you have a lot of material to cover, you may want to break it up into a series of shorter movies.
4. Make Material Especially For Facebook
Facebook also stressed the value of uniqueness in the same blog post regarding the elements that go into the video ranking algorithm. The social media site is more dedicated than ever to “limiting the distribution” of information that has been recycled or is not original. You won’t get the desired results if your whole video marketing plan consists of:
- Creating YouTube films.
- Repurposing them as Facebook videos.
To put it another way, you must produce original material designed especially for Facebook if you want to increase the number of views on your videos. A Facebook video marketing plan is necessary. Although it takes more work, this strategy is unquestionably beneficial.
Delivering the greatest videos based on audience demand is just as important as satisfying the video ranking algorithm when producing original content, especially for Facebook. Although it may seem like everyone with a smartphone is active on every platform, that isn’t the reality. Some of your YouTube video viewers have little interest in seeing your Facebook material, and vice versa.
In other words, the Facebook audience you are contacting is distinct. Therefore, the video material you create for them has to be original as well. If you don’t, you’ll lose out on many chances to boost interaction and video views. Our recommendation? A basic survey. Get feedback from your Facebook fans on the kind of videos they like watching on the site. Then do all you can to create it!
5. Focus Less On Audio
Facebook mutes videos by default, which contributes to the fact that 85% of videos are viewed without sound. More significantly, though, is the fact that users frequently browse through their News Feeds in contexts where audio would be distracting, such as the back of a lecture hall or an eye doctor’s waiting room.
To reach as many people as possible—and to consistently maximize your Facebook video views—you must make sure your content is understandable without sound. Whether you’re demonstrating a product or giving basic car maintenance advice, viewers should have no trouble understanding the message you want to convey. If someone in a waiting room watches the first few seconds of your video and realizes it is unintelligible without sound, they will just keep scrolling.
As ways to get more views, take advantage of our Shutterstock integration to select from thousands of high-quality video clips if you’re a WordStream Advisor user in need of additional clips to support your video ad. If you want to push yourself, try telling stories that are easily understood with just visual images. If you want to go the safer (and probably smarter) route, subtitles are your new best friend.
6. Try Out Different Home Video Styles
Making unintelligible films without sound isn’t the only strategy to turn off prospective viewers. Many Facebook users are wary of information that seems too commercial, as some of you may have discovered the hard way. Undoubtedly, more and more people like shopping on social media, but it’s important to remember that Facebook is mainly a platform for friend connections and content consumption.
Nothing about a video that looks like it was shot with a handheld smartphone sticks out when you’re scrolling through your News Feed. Even though it may seem counterintuitive, the best strategy is usually to make videos that don’t stand out. Try to make content that feels natural on Facebook; be (somewhat) casual. If you can do that, your chances of coming across as overly promotional will significantly decrease.
7. Create a Build Up
A build-up is a fantastic answer to how to get more views. You may do this in several ways. For instance, you may demonstrate how one point develops into the next if you’re outlining a plan that your audience can follow. You may have your video’s music begin softly and grow to something more thrilling if you’re utilizing it.
One effective method to create the build-up in your video is to start it with a promise. Users will keep this objective in mind as they watch if you explain to them what they stand to gain by just remaining. The objective is to guide your viewers from one part of your film to the next and create the impression that you’re preparing them for something more significant.
8. Be flexible
Not everything that works now will work tomorrow. More precisely, anything that receives a lot of views on Facebook videos now could not get as many views tomorrow. As such, your capacity to adapt is crucial to how long your success lasts. In any case, you must be prepared to assess the effectiveness of your material and change course.
Presenting Creator Studio, Facebook’s user-friendly, free tool that lets you post and assess all of your video content in one handy location. You may experiment with Creator Studio as long as you have administrative access to a Facebook page.
As you explore, you’ll see that there is a tab called Insights on the left-hand menu. You may choose Performance from the drop-down menu that appears when you click on that tab. Numerous useful statistics, including total minutes seen, one-minute and three-second video views, interactions, net followers, and more, may be found on the Performance page.
A collection of your postings labeled “Top Videos” will appear if you scroll down the page a little. The list arranges your library of information in order of best to worst performance, as you would expect. A comprehensive analytics panel is shown when you click on a specific article, allowing you to assess anything from average view time to audience retention.
9. Create A Powerful Thumbnail
Since the thumbnail is the first visual element that visitors encounter when they come across your content, it is essential to ensure that it grabs attention immediately. A thumbnail serves as the visual hook to entice people to click on your post, so it needs to be eye-catching, clear, and relevant to the content it represents. An ideal thumbnail should be high-quality, featuring bright colors, bold text (if necessary), and a simple design that communicates the essence of the content.
The thumbnail should also be easy to understand at a glance, even when it’s displayed in smaller sizes, ensuring that it remains effective on mobile devices. If you’re not happy with the default thumbnails Facebook generates, you have the option to upload your custom image. This gives you greater control over how your content is presented and allows you to create a more personalized and engaging first impression.
Types of Videos That Get the Most Views on Facebook
As ways to get more views, it’s critical to provide content that speaks to the interests of your target audience to optimize views. The following kinds of videos often do well on Facebook:
Tutorials & How-To Videos: Facebook users often search for answers to their issues. Making instructional and how-to films that impart knowledge or teach a skill may attract a lot of interest. Make sure your movies are brief, aesthetically pleasing, and provide precise directions. Click-through rates may be raised by using captivating titles and eye-catching thumbnails.
Behind the Scenes: People like seeing what goes on behind the scenes. Sharing behind-the-scenes films of your company, product development, or events gives your brand a more intimate feel. It builds a closer connection with your audience and humanizes your company.
Content Created by Users: By producing user-generated content, you can entice your audience to engage. It could be in the form of product or service reviews, challenges, or testimonials. In addition to increasing Facebook video engagement, sharing user-generated content fosters authenticity and trust.
Real-time Videos: Facebook Live is an effective tool for communicating in real time. Compared to conventional videos, live videos create six times as many interactions. Host exclusive events, product launches, or Q&A sessions with this service. To increase live viewing, let your audience know ahead of time.
Videos that Tell Stories: An ageless technique for engaging your audience is storytelling. Create engrossing stories that appeal to your target audience. Tell your brand’s story, user story, product story, or even made-up stories about your goods or services.
Funny and entertaining content: People like being amused, and humor is a global language. Distribute humorous and lighthearted material related to your business or sector. Verify that it complements your brand identity and is in good taste.
FAQ
Q: What gets more Facebook views?
A: Make use of images, movies, and other media: To capture and hold people’s interest, visuals are a useful tool. When posts include images, videos, or interactive features like polls, they are more likely to get likes, shares, and comments. Your company may seem friendlier with pictures.
Q: How to boost Facebook video views?
A: To improve views on your Facebook videos, you might consider optimizing your thumbnails, utilizing subtitles, and making square videos. You may also promote your videos, communicate with your audience, and employ a call to action.
Q: Do you know who is looking at your Facebook page?
A: Facebook users are unable to monitor who visits their profile. Additionally, third-party applications are unable to provide this feature. If you find an app that says it has this feature, please report it.
