Although it may not be the most attractive social networking site on the planet, LinkedIn is an essential resource for anybody working in the corporate sector. Despite not being the largest network or having the widest reach, it nevertheless has a sizable worldwide following and is the most reliable social media platform available. All of this is to imply that, in both B2B and B2C digital marketing, LinkedIn can be an effective tool for lead generation and brand promotion. There are many ways to optimize LinkedIn company page.
And the first step in all of that is building a fantastic LinkedIn company page. Continue reading for a step-by-step tutorial on building the greatest company page to increase sales, expand your reach, establish your authority, and perhaps even find the next superstar hire.
LinkedIn Company Pages provide a distinctive means of making your company stand out from the crowd—noise that is still significant. With this article, we want to help you become an expert on your LinkedIn company page.
Ways To Optimize LinkedIn Company Page
1. Update The Cover Picture
An updated cover picture is one of the ways to optimize LinkedIn company page. One of the first things that draws in visitors and gets them interested in learning more about your business is the cover photo.
Therefore, your cover photo has to be visually engaging so that visitors can get a sense of the vision, goal, and culture of your business. The LinkedIn corporate page cover picture for Mailchimp provides insight into the company culture, drawing attention to the brand and revealing its genuine identity to the public.
When optimizing your cover picture, be sure to choose the most suitable image size. Make sure you adhere to the precise 1128 x 191-pixel size recommendation for the LinkedIn cover picture. Generally speaking, your cover photo ought to draw readers in and entice them to continue reading to learn more about your business, employment openings, and corporate culture.
2. Compose An Engaging “About Us” Section
A prospect might be captivated by well-chosen photos, but you need to use words to pull them in. A well-written paragraph (2,000 characters or less) that provides visitors with all the information they want about your business may be found in the “About Us” section of your company page. Using terminology that is easy to grasp and is based on keyword research, describe your company’s objectives in terms that everyone can comprehend.
In the end, you want your About Us page to share the history of your business and demonstrate the benefits of using your product or service. Similar to other social media accounts, your corporate page’s About Us section should address six fundamental inquiries (obviously tailored to the needs of the business rather than you personally).
- You are who you are.
- What is your base of operations?
- What can you provide?
- Which values do you uphold?
- What voice does your brand have?
- How can I get in touch with you to find out more?
In need of some motivation? Check out other company pages to see how the rivals do things! The last word? An About Us brief should always seem tied to your brand’s overarching voice and mission, yet there is no right or wrong way to write one.
3. Choose Proper CTA Buttons
Proper CTA buttons can be an answer to how to optimize LinkedIn company page. The slogan and business name are shown just below the call-to-action button. There are five CTA choices available on LinkedIn. Find out more, enroll, log in, browse the website, and get in touch with us.
What you want people to do when they wish to interact with your website will determine which CTA is best. For instance, “View website” or “Contact us” would be the ideal call-to-action buttons for a service-based or consultancy business that wants website visitors to visit and get in touch. In a similar vein, adding the CTA button “Sign up” to the page would be appropriate for a SaaS-based business.
4. Regularly Upload Content To Your Company Page
Weekly posts on LinkedIn are said to increase engagement by a factor of two, so be sure you regularly update your profile with new information. LinkedIn users have a plethora of post choices at their disposal, including documents, photographs, videos, and articles, giving them endless opportunities to engage and educate their audience. Here’s how to use the content types on LinkedIn:
Articles: Because LinkedIn supports long-form material, unlike other social networks, here is your time to express yourself (though LinkedIn advises limiting it to 500–1,000 words)! With the post function, you can include pull quotes, photos, and links to create a rich-text experience that reads more like a blog post than a standard social media post.
Now, some sites have the option to publish articles as newsletters, which will improve your content by reaching followers’ inboxes directly. Here is additional information regarding LinkedIn’s article function.
Images: Data from LinkedIn indicates that photographs generate twice as many comments. To increase that number even further, LinkedIn even advises experimenting with picture collages, or groupings of three to four photographs in a single post.
You don’t have to be an excellent photographer to share stunning photos with your audience; there are useful tools for editing and producing eye-catching graphics, as well as a list of free stock picture websites for stunning, high-quality photographs to add to your content.
Video: LinkedIn video receives 5 times more interaction than static content, while live video receives 24 times more engagement. If you’re interested in taking a go at live streaming, have a look at our tutorial here or browse our selection of professional advice on how to generate powerful films.
PDFs & Other documents: Slide decks and documents may be uploaded straight to LinkedIn to offer thought leadership concepts or to demonstrate your brand’s core values.
Sharing content: It’s simple to post articles straight to your page after choosing a target audience and viewing the stories they’re already interested in. This allows you to keep tabs on popular subjects and articles. Resharing articles that tag your organization is another option (you can see such @ mentions on the Activity tab of your Page).
When posting, try to publish at the optimal moment for the greatest effect. You may prepare your social media schedule ahead of time by using scheduling programs such as Hootsuite.
5. Make Showcase Pages
Showcase pages are one of the ways to optimize LinkedIn company page. It may be quite difficult to create and manage LinkedIn company profiles for each of your enterprises if you operate in many industries under numerous company or brand identities. To centralize all of your offspring companies or brands around a single LinkedIn business page, LinkedIn allows you to build Showcase pages for each company page.
The showcase pages are positioned above the right sidebar, making them an excellent place to draw attention to your other related companies and social media campaigns. Make sure your most well-known businesses are at the top of the list as you organize your showcase pages.
6. Develop A Career Page
According to Glassdoor, 69% of job searchers are more inclined to apply to a firm that actively promotes its culture online; similarly, LinkedIn claims that prospects who are acquainted with a company are 1.8 times more likely to apply for a position.
Although they are a premium tool, LinkedIn Career Pages are a fantastic way to support your recruiting efforts by showcasing your corporate culture. For example, a case study of the Shangri-La hotel company showed that adding a Career Page increased job clicks by 75%. About 15–20% of the employment applications the organization gets come from LinkedIn.
7. Add Job Openings
You can recruit exceptional talent on LinkedIn, which is one of the main reasons your firm should have a presence there. You may post job vacancies on LinkedIn that could draw in talent from across the country or locally. Though you may question if LinkedIn is required, consider the following: Over 10 million individuals have used LinkedIn to find jobs, and 89% of recruiters have made a hire thanks to this network.
LinkedIn states that although advertising a job isn’t free, the price of creating a listing varies depending on where you live. For a fee, you can make the update visible to a larger audience. This is particularly useful if you are seeking a director of sales or for a job where the perfect applicant would be ready to move. The listing is live for 30 days. LinkedIn provides comprehensive guidelines for advertising a job and linking it to your company page.
8. Claim Custom URL
Using a custom URL is an answer to how to optimize LinkedIn company page. You are prompted to establish a custom URL for your LinkedIn business page when you first create it. In any case, now is the perfect moment to claim a unique URL for your website if you overlooked that step.
Because custom URLs are brief and memorable, sharing them with your colleagues and followers is simple. Most importantly, it optimizes the page URL for search engines, increasing its prominence on result pages.
Go to the Admin Tools, choose “Edit public URL” from the dropdown menu, type your preferred URL in the designated field, and then click “Save changes” to establish a custom URL for your page.
9. Respond To All DMs And Comments
Like any other social media network, a strong LinkedIn presence should entail a two-way conversation between you and your audience. Thus, make sure you don’t let them down when they take the time to comment on your post or send you a private message.
Reacting to communications is a chance to demonstrate your brand principles in action and forge closer ties with your audience. But unless you utilize a social media inbox service like Hootsuite, community maintenance may take up a lot of your time.
You can manage all of your social media communications, including LinkedIn comments and direct messages, in one location by using Hootsuite Inbox to bridge the gap between social media interaction and customer support.
Why Establish A Company Page On LinkedIn?
LinkedIn is the biggest and busiest professional networking site on the planet, with over 55 million businesses vying for the attention of over 720 million members. In addition to providing other fantastic advantages, finding ways to optimize LinkedIn company page is a fantastic way to position your company as an industry thought leader. Some of these advantages include:
- Lead generation: A brand’s or product’s exposure on LinkedIn may boost consumers’ propensity to buy by 33%. Here, decision-makers congregate, and this is your opportunity to reach them.
- Recruitment: LinkedIn is used to employ three workers each minute. Seeking today’s brightest talent? This is the place to be seen and heard.
- Publicity: Think of LinkedIn as an additional avenue for the media to formally contact you or for the general public to find out more about the company’s latest developments.
- Discoverability: Setting up a LinkedIn profile is a standard SEO procedure. You will appear higher in search results if you have an official presence here.
FAQ
Q: What is the purpose of a LinkedIn corporate page?
A: LinkedIn business pages provide you the opportunity to present newly created goods or services and detail how they will assist clients in achieving their career objectives. Additionally, links to your website may assist readers in finding additional details and turn website visits into warm leads for your company.
Q: What subjects matter most for optimizing a LinkedIn profile?
A: A professional cover photo, an attention-grabbing headline, a thorough synopsis outlining your professional value proposition, an extensive list of your experiences and skills, and volunteer activities that demonstrate your commitment to the community and personal values are all essential components of a LinkedIn profile.
Q: What is the price of optimizing a LinkedIn profile?
A: A professionally written and optimized LinkedIn profile according to the client’s desired industry and employment preferences is included in the $99 LinkedIn profile writing service.
