We can all agree that social media has emerged as the go-to resource for companies of all kinds to engage with their customers in a way that has never been seen before. But it’s becoming more and harder for marketers to find and interact with the proper people on social media and follow tips to drive organic growth.
Although sponsored marketing seems like a fast cure, it is more expensive and yields effects that are only temporary. This is where the idea of organic growth shines since it takes a sustainable strategy to increase social media interaction. The secret to obtaining sustainable and significant corporate development is not just conserving money but also pursuing organic growth. It depends on creating a devoted group and making sincere relationships with your target audience.
However, it’s not always easy to achieve organic growth on social media. But fear not! We’ve carefully chosen tried-and-true methods in this article to assist you in reaching your business objectives and growing your social media presence naturally.
How To Drive Organic Growth on Social Media

1. Know Your Audience
Before putting any kind of campaign or best tips to drive organic growth into action within your social media strategy, this is the most crucial phase. You won’t know your target audience’s preferred channels, hobbies, websites they frequent, etc. if you don’t know who they are. This understanding can help you identify the kind of material your audience likes to see and how to motivate them to take action.
Start using pre-existing data from resources such as Facebook Audience Insights, Pew Research Centre, and Smart Insights. Furthermore, sophisticated social listening techniques will extract detailed information about individuals, the internet, and social networks.
You may also use hashtags—more on these subjects later in this post—to gather audience data, as well as competition analysis, industry leader research, and collaboration. You may produce social media material that connects with an interested audience if you feel as though you have complete knowledge.
2. Post Contents Liked By Audience
This might be in the form of shareable material (emotional films, social or community awareness, anything with viral potential), entertainment content (funny memes or GIFs, videotapes or clips, behind-the-scenes videos), or instructive content (e-books, blog articles, how-to videos).
For consumers to notice and engage with content on social media, it has to have some kind of effect. This may have a cascading effect that results in organic growth, since 71% of customers are inclined to refer a company to friends and family on social media after having a favorable experience with it.
Not every “positive experience” has to include a face-to-face conversation with a customer support agent or a 50% off sale. It may also include reading an article that left a lasting impact, witnessing a funny video, or learning about how a company is helping a community issue.
Start by monitoring consumer interactions in the appropriate area on social media, such as the pages of rivals. What sort of material piques the interest of the intended audience? How does it solve the problems that the clients have? Although it might be difficult, producing value-added content that distinguishes a business as an expert or friend is essential to gaining the shares and interactions that will promote organic development.
3. Know Your Competitors
Knowing your competitors is an answer to how to drive organic growth on social media. There’s no better method to connect with your audience than by going via your rivals. You may learn a lot about your competition by keeping an eye on the information they share, the business executives they connect with, the social media sites they spend the most time on, and—most importantly—who is following them.
Before putting it to the test on your networks, you may see what is and is not functioning. Some social media networks allow you to keep an eye on your rivals right from the site. Utilize LinkedIn’s competition research tool, add rivals to your pages to watch part of Facebook insights, and make Twitter lists. Sprout Social, Hubspot, Oktopost, and other third-party social listening tools provide the most comprehensive data across all social networks.
By monitoring this data, you can assess how well your brand’s organic social media strategy is working and compare it to that of your rivals’ postings and interactions. Use that sense of competition to inform your goal-setting and benchmarking.
4. Use Proper Hashtags
Social media is a world of information overload, and it may be challenging for individual postings to be noticed due to the many platforms’ quirky algorithms. The metrics that may be obtained via organic reach alone are, at most, moderate until content becomes viral. Here’s when using hashtags comes in handy.
Hashtags have been used to categorize social media messages into topic-based groupings. By allowing users to look for and find content that is interesting or relevant to them, hashtags assist marketers in increasing their organic reach.
When hashtags are utilized wisely, they may generate momentum for an event or create positive connections that enhance brand image and promote social sharing. For instance, Kentucky Fried Chicken launched an annual marketing effort around the hashtag #NationalFriedChickenDay after jumping on the bandwagon.
Hashtagging has evolved into a more complex technique as social media platforms become more and more crowded. It’s critical to choose the best hashtags for the job, which calls for investigation. Marketers may do this using a variety of social media analytics tools, many of which are even free. Due to the dynamic nature of social media, companies must constantly monitor and analyze hashtag trends to remain relevant.
5. Know And Leverage The Algorithm
Knowing and levering the algorithms is one of the tips to drive organic growth. As far as we are aware, the algorithms that control how information appears in users’ feeds on various social media platforms vary (see significant changes to social media algorithms). You must keep abreast of algorithm modifications and adjust your social media content strategy appropriately. Using relevant hashtags on Instagram, for example, may greatly increase exposure.
You may also expand your reach by interacting with popular content and working with influencers. Remember that material that generates meaningful interactions receives more priority from algorithms, so make sure your content is shareable and interesting.
When it comes to organic growth, timing is everything. Try publishing at various times of the day to find out when your audience is most responsive and engaged with your material. You may examine the online activity of your audience and improve the frequency of your social media posts by investing in technologies that provide audience insights, such as Sprinkles Audience Insights.
6. Emphasize On Visual Content
The notion that humans are visual beings is supported by a wealth of data. Individuals perform 323% better when following instructions with text and graphics rather than text just because they can absorb and remember visual information significantly better than words alone. Though the message is evident, there is much more to be found. Visual material consistently prevails, particularly on social media.
Thus, it should come as no surprise that the most prevalent and well-liked kind of material on social media is visual. Compared to only 60% of marketers that use blogging as a social media asset, 80% of marketers utilize graphic assets for social media marketing, with 63% utilizing video. Nowadays, brands have to be noticed on social media, literally, or else they run the danger of becoming lost in the maze of postings with more visual appeal.
Brands can easily and affordably produce visual content with the aid of a plethora of tools, including infographics and films. Conversely, companies have repeatedly shown that great organic reach and development can be achieved without the use of a professional production team. With barely £100 spent on production, the Welsh hardware retailer Hafod Hardware created a popular Christmas video.
About the viral video, which has received over 2.5 million views on YouTube, owner Thomas Lewis Jones said in an interview with The Guardian, “I think it has struck a chord because it’s such a simple message.” It’s not shouting, “Spend, spend, spend,” but it is genuine. It’s evident, in my opinion, that the makers are passionate about their industry.
7. Use Q&A And Polls
You may ask specific polls and questions on Twitter, Facebook, and Instagram in addition to using Twitter Chats to ask questions of your followers. You may ask open-ended questions on LinkedIn and Pinterest even if they lack poll creation facilities. Using this format for your postings demonstrates to your followers that you value their feedback and are interested in hearing from them.
In addition to giving your audience another method to interact with your material, questions, and polls can provide you insight into their interests, habits, and areas of activity. They also give variation to the often repetitious messages on social media.
8. Organize Live Events
Live events can be the answer to how to drive organic growth on social media. Marketing has traditionally depended heavily on events. According to 80% of marketers, live events are essential to the success of their business. Organizing live events on social media is a potent approach to increasing organic reach and engagement in a world that is becoming more and more digital, particularly in the COVID-19 period when live events are increasingly challenging, if not impossible.
A common strategy for interacting in real-time with followers on social media is live streaming. In actuality, live videos are preferred over sponsored videos on social media by more than 80% of Facebook users. Live streaming on social media is an inexpensive option for companies to provide their followers with an experience that is raw, honest, and genuine at a time when consumers are demanding greater authenticity from brands.
Additionally, any social media activity that has a time limit will immediately draw interested clients. The real-time interactions around the event—tweeting, comments, live chats, emoticons, and more—help to create momentum and instantly increase engagement if the material is interesting and captivating.
9. Engage Your Audience with Contests And Incentives
People like competing, playing games, and most importantly, winning—especially when there is a reward up for grabs. Additionally, they like sharing their information and recollections, which is exactly why social media was created. So what better approach to appease your clientele than to hold a competition in which participants may compete, submit, and win their content?
It is no longer the case that only B2C businesses may hold contests; B2B organizations can benefit greatly from this marketing tactic. Contests based on photos, videos, user-generated content, or captions are all excellent methods to pique viewers’ competitive spirits. Rewards might be big (a free product or a long-term membership to your services) or small (offers and discounts; 72% of customers seek sales or discounts on social media).
Regardless of how you design competitions and rewards, make sure they align with your business objectives and benefit your target audience. People will come to your brand naturally when your content and competition connect to what your audience desires.
Benefits Of Driving Organic Growth
The extension of your brand’s reach, engagement, and following on social media without the need for paid advertising is known as organic growth. Increasing the reach of your brand entails developing genuine connections with your target audience. You need to understand the benefits before going for tips to drive organic growth.
Increases credibility and trust: Building a relationship with your audience via organic development enables you to gain their trust and credibility over time. Even if organic social media development is sluggish, it guarantees that your audience is actively participating in your postings. It also aids in gradually extending your reach.
Guarantees enduring sustainability: Organic growth is long-term sustainable, in contrast to compensated growth. By always offering your audience something of value, you may build a devoted following that remains interested in your business.
Increases conversion rates: Customers are more likely to convert when consumers interact with a business via organic content. According to studies, the conversion rate of organic search traffic is 28.5%, but that of sponsored search traffic is just 3.17%.
Draws in a certain audience: You may draw in a more specialized audience with people who connect with your brand message via organic growth. You can build a solid rapport and boost engagement by producing content that speaks to their interests and problems. Using the force of organic growth, businesses may use social media to gain a devoted following and experience long-lasting success.
FAQ
Q: What social media platform works best for organic growth?
A: Because more people see your pins than follow you, your organic reach on Pinterest is bigger than it is on Twitter or Facebook. Twitter tweets expire after 24 hours, while Facebook posts are visible in the News Feed for 90 minutes.
Q: How does social media that is organic operate?
A: The term “organic social media” describes the freely shared, non-commercial information on social media sites. Posts, images, videos, and narratives shared by people or companies without paying for advertising fall under this category. It works by depending on interaction and the organic expansion of your company’s social media profile.
Q: Why monitor unsponsored information on social media?
A: Using an organic approach might provide you with important information about the tastes and habits of your clients. You may better learn what appeals to your audience and modify your content strategy by keeping an eye on engagement indicators like likes, comments, and shares.